The Motorist Awareness Division and Rider Education Program, through a Team effort, are committed to a goal of establishing the safest motorcycling environment possible. While Rider Education trains and educates motorcycle riders, the Motorist Awareness Division (MAD) will focus on educating the motorist community. Our primary goal in motorist awareness will be to reduce the number of motorcycle crashes with other highway users, a reduction in the loss of life, and a reduction in injuries.
A New Era in Motorist Awareness - A Simple Plan ...
The Motorist Awareness Division of GWRRA, through a "Share the Road" campaign will pursue three aspects of motorist awareness. Each of these three are supportive of each other:
Awareness Education - Providing motorists with First Class, professional education through our certified seminar presentations. Our presentations will be developed for a multitude of audiences, educating them to a better understanding of motorcyclists, the risks involved, a heightened awareness of motorcycle presence and what they as motorists can do in the prevention of crashes.
Awareness Advertisement - Serves as a reminder to motorists that they share the road with motorcycles. Reinforced reminder to the education aspect.
Public Relations - Interaction with the motoring public has the ability to reflect highly on GWRRA and to mold public opinion on how they view motorcyclists.
Our goal in this area is to build a rapport with motorists and leave them with a feeling that motorcyclists are real people who could be their friend, neighbor, or even a relative.
The Motorist Awareness Division has already begun working with the Motorcycle Safety Foundation (MSF) and other organizations within the motorcycling community. Communications and the sharing of information between us and these organizations helps build our programs, sets the stage for success and benefits the entire motorcycling community.
M.A.D. - Saving Lives Through Awareness Education